The insurance policy
Sales of capital goods to consumers is steadily increasing. The consumers often ask for protection at the point of purchase where insurances have become a loyalty-building product.
All risk and warranty insurances are frequent in combination with purchases of home electronics and computers/telephones etc. The insurance may cover various situations; the most frequent ones are extended guarantee periods, extended cover and ‘all risks’.
What are the advantages of buying this type of insurance cover?
- Quick settlement of claims
- Affordable premium
- Adapted protection
What are the advantages for the company offering the insurance?
- Beneficial service
- Increased customer loyalty
- Good earning opportunities